Moore Financial Management was founded in 2016 by Ross Moore and Ruth Moore joined the business in 2021.  As small business owners, we’re well placed to understand the challenges faced by our clients.  Because of this we can provide tailored solutions to perfectly suit their requirements.

Ross Moore

I’m a Licensed Accountant based in Pembrokeshire and have lived here for over 15 years.  I’ve always loved Pembrokeshire and, as my wife was born and brought up here, made a conscious decision to make it home.  My children are really important to me and because of that I was keen that they were brought up and educated in the fantastic environment that Pembrokeshire offers.

I enjoy keeping fit and being outdoors, so I’m often on the Preseli mountains (hiking and biking), walking the coastal path or in the gym.  A challenge is something I enjoy which I suppose is why I do things like climbing Ben Nevis and the Welsh 3 Peaks now and again.  I also really enjoy travelling, both at home and abroad as well as building stuff, gardening, all things IT and reading when I get chance.

A Fellow Member of The AAT, I have over 30 years experience working as an accountant.  During that time I’ve worked closely with Business owners, Directors and senior management in the Private, Public and Not for Profit sectors.  Fellow membership (FMAAT) is the highest level of professional membership achievable with AAT.  It’s only awarded to those with Senior Experience and advanced expertise that have demonstrated the required sustained professionalism it takes to be a leader in the finance industry.

But I’d always had my own ideas about how I would like to do things and what was important to me.  Like you, I really wanted to be my own boss, which is why I set up Moore Financial Management.


Our aim is to remove the burden of financial administration from business owners so that they can concentrate on their core business.  We hope to help you achieve your own aims by saving you time and money and evaluating the most profitable areas of your business.  We’ve got a vested interest in how your business is performing.

We care about supporting our clients and helping them succeed.  We find it interesting and exciting.  It’s important to us.  It’s also always been in our nature to help people and we’ve got the skills and experience to do that.

We strongly believe that having up to date financial information is critical to the success of your business.  Because of this we’re passionate about developing and providing the financial reports, information and analysis you need to help you make informed business decisions.

We want you to leave the concerns you have about financial management to us so that you can concentrate on what you do best.

Licensed and Regulated to provide Accounting, tax and consultancy services, we can help you by:

  • Assisting you during the move to ‘Making Tax Digital
  • Preparing and submitting your quarterly VAT returns
  • Producing your Annual Accounts
  • Preparing and submitting your Self-Assessment Personal tax returns for you
  • Managing your payroll so that you comply with HMRC in respect of PAYE
  • Providing regular tailor made management accounts so you can manage your business finances
  • Developing Cashflow forecasts so you can plan ahead

Get in touch for a friendly chat to find out how our experience might help you

These are some of the Industries and business structures we’ve worked with

  • Banking
  • Financial Services
  • Professional Services
  • Legal
  • Construction
  • Technology
  • Skilled Trades
  • Creative
  • Mining
  • Transport
  • Property
  • Manufacturing
  • Government Departments
  • Local Authority
  • Civil Service
  • Police
  • Education
  • Social Enterprises
  • Sole Traders
  • Partnerships
  • LLPs
  • Limited Companies
  • Registered Charities
  • NGOs

Helping others

Helping people is what we do and has always been important to us. It’s in our nature and a big part of who we are. Helping our clients is really rewarding but we’re also keen to do a bit more. Which is why we’ve chosen to support the following charities

Charities Supported

We spent a lot of time searching for, researching and contacting charities that aim to tackle issues we feel very strongly about.

And these were the ones we felt a connection to. Their responses to our enquiries proved to us their compassion, ability and desire to help those most in need and made us feel that our support would make a difference.

You can click on the logo to find out more about the work they are doing and how you too can support their vital and noble causes.

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